Rebrand - Austin's Coffee

Austin’s Coffee is a local coffee shop in the Orlando area that’s known for it’s rustic vibe and appeal to the youth. After the business relocated to a store down the street that was quite hidden, we saw an opporunity to rebrand the well-loved shop and give them more of an identity while maintaining the aspects of the brand that people love. The location appeals mostly to a younger audience, so our demographic is anywhere from ages 18-35 who enjoy coffee shops. Austin’s Coffee doesn’t stray away from making their tone very creative-based and wanting to represent independence, that is something we do not want to stray away from. The brand has very good foundation to build off of and improve upon to stay trendy and bring a wider crowd to the location.